When consumers don’t feel culturally represented in online advertising, they’re less likely purchase from certain brands. Which is why some brands, including Haleon-owned over-the-counter pain ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. “Have you ever clicked your mouse ...

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with ...

Ad blockers can help clean up the websites you visit and make them more readable, but experts say that installing an ad ...

To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use ...

Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Online advertising is moving to alternative platforms like YouTube as the deadline for TikTok’s ban in America draws near, ...

Adobe on Tuesday said it is rolling out artificial intelligence "agents" that brands can use to help consumers navigate their websites.

Microsoft Corp. conducts continuous surveillance of the online activity of millions of consumers through its advertising and analytics platforms without their knowledge or consent, in violation of ...