Thankfully, many of the best 2025 perfume trends have a long-lasting appeal that can supersede the virality of TikTok.

Phlur's new Rose Whip eau de parfum, out now, is hot, mysterious, and addicting. Here, our expert review on the new leathery ...

Beauty The fragrance world truly feels limitless ... have shifted a bit to modernize the classic rose scent we equate to the heavy scents our grandmothers wore, to something less intense and ...

Tom Ford’s Rose Exposed is the fourth and newest rose perfume in the brand’s collection. A PureWow editor and rose perfume ...