POI data may not be as sexy or creepy as locating a user via their phone, but it is equally, if not more, important for the mobile-location advertising ecosystem. A POI data set is a hyper-correct ...

from building audience segments to simply using a geofence to trigger a proximity ad ? also requires good point of interest (?POI?) data, the description of the physical context of the user. POI data ...

Snowflake Native Apps from Precisely bring unique location intelligence capabilities and additional curated datasets to Snowflake AI Data Cloud customers BURLINGTON, Mass., March 12, 2025 ...