Stunt marketing encompasses tactics whereby a brand shares content to capture as much attention as possible for the purposes of gaining PR or generating buzz. The aim is to announce a particular idea ...

THE Duchess of Sussex’s PR stunt with Gwyneth Paltrow shows exactly what Meghan Markle is. And really has been all along: A ...

Publicity or PR stunts are events planned and designed to draw the public’s attention to, and to give exposure to, a brand or a cause. The Drum explores the latest PR stunts from around the ...

But publicity stunts have been managed offline ... While many found the hoax alarming, it proved to be a successful marketing stunt as the chain generated an estimated $25 million (around £ ...

The YouTuber-entrepreneur also clarified that this was not a marketing or PR stunt, as several people raised questions over his accounts getting hacked. Ranveer's popular podcast channel on ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

There's nothing like a carefully crafted PR stunt/pranks to craft superb brand awareness. Look what Blair Witch Project pulled off @Sundance ...

There’s nothing like a carefully crafted PR stunt or pranks to craft superb brand awareness. Look at the ‘fainting’ stunt The Blair Witch Project pulled off at Sundance in 1999. When Blair Witch ...

ended up paying $2 million in damages for the stunt. A marketing guru decided to stage a train crash for publicity. Three people were killed. There were even horrible publicity stunts back in 1896.

Circles.Life, a telco challenger brand in Singapore, has put PR, out-of-home and viral stunts at the heart of its brand marketing. Public relations is at the heart of everything challenger brand ...