According to PwC, the anticipated rise in consumer access to stable internet, bolstered by 5G adoption, is likely to drive this growth.

China’s entertainment and media industry is set to close the gap on the U.S. over the next four years, according to PWC’s latest Global Outlook. Advertising and consumer spending revenues in ...

Nigeria’s entertainment and media (E&M) industry is on a growth trajectory, driven by rapid digital adoption and a youthful population ...

Marcel Fenez, Gobal leader, Entertainment and Media Practice, PwC explains: "The BRIC countries are doing well on account of a robust advertising market. As against this the mature markets are ...

Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are expected to see revenue growth ahead of the global average (3.9% CAGR through 2028), according to PwC.

PwC’s Africa Entertainment and Media Outlook released during the week, said Nigeria continues to boast one of the fastest growing E&M markets in the world, with Compound Annual Growth Rate (CAGR ...

driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report This is according to Nana Madikane, PwC Africa ...

A new report by PricewaterhouseCoopers (PwC) has revealed that Nigeria’s entertainment and media sector will grow from $9 ...

According to a new report from PwC, it’ll top $300 billion in ... Released this week, “Global Telecom and Entertainment & Media Outlook 2024–2028” names gaming among the fastest-growing ...

The Kenyan entertainment and media scene is set for a 5.2% growth to stand at USD 4.8 billion by the year 2028.