Nigeria’s entertainment and media (E&M) industry is on a growth trajectory, driven by rapid digital adoption and a youthful population ...

Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are expected to see revenue growth ahead of the global average (3.9% CAGR through 2028), according to PwC.

According to PwC, the anticipated rise in consumer access to stable internet, bolstered by 5G adoption, is likely to drive this growth.

Over the next five years, increased uptake of internet packages and investment in reliable mobile and fixed infrastructure will drive sector growth in Africa, enabling more consumers to access ...

The industry is expected to exceed USD 40,000 million by 2020 growing at a CAGR of 10.3 percent between 2016 and 2020," PwC's Global Entertainment and Media Outlook 2016-20 said.

PwC’s Africa Entertainment and Media Outlook released during the week, said Nigeria continues to boast one of the fastest growing E&M markets in the world, with Compound Annual Growth Rate (CAGR ...

Marcel Fenez, Gobal leader, Entertainment and Media Practice, PwC explains: "The BRIC countries are doing well on account of a robust advertising market. As against this the mature markets are ...

South Africa’s entertainment and media industires are set to experiance large growth, except for those in print.

Digital advertising is expected to surpass traditional formats by 2026, with Kenya’s internet ad market projected to grow at ...

A new report by PricewaterhouseCoopers (PwC) has revealed that Nigeria’s entertainment and media sector will grow from $9 ...