As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition ...

Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive. The report, which was based on data ...

UAB Digital Strategy and Marketing has central oversight of all digital marketing, including paid social media, digital display, search advertising, etc., in order to optimize media buys based on a ...

Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally break your addiction.

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

Paid search impressions in 3Q13 increased 37.1% year over year, clicks grew 16.2%, and advertiser spend increased 23.1%. Cost-per-click (CPC) in 3Q13 was up 5.9% year over year, but fell 1% quarter ...

Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.

This is because the approach needed for Demand Gen – at this time and to the best of my belief – is similar to what’s needed with paid ... search engine and a highly profitable advertising ...

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

Get your daily dose of search know-how. Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with reports suggesting increases of up to 50-100% in certain cases ...