PARENTS are rushing to Asda to get their hands on Pampers’ baby nappies as prices are slashed to just £4. The packs were previously selling for £10, but now they’re “better than ...

BED-WETTING is a common occurrence for young children who are learning to control their bladders. However, the disruption in ...

Mums have been 'stocking up' on Pampers nappies at Asda as they were 'better than half price'. Packs of Baby Dry nappies previously retailed at £10 but the price has now been dropped to £4.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

A campaign by Procter & Gamble?s Pampers diaper brand leverages a life-affirming YouTube video lullaby to reach millennial mothers who prefer to buy from brands that demonstrate socially positive and ...

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