as the Pepsi Challenge returns to tour America. Back in 1975, they held a taste test for Americans to see if they could tell the difference between their product and Coke, and to rate which was ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Pepsi has reignited the Cola Wars. Fifty years ago, Pepsi launched the Pepsi Challenge in a blind taste-test against Coke, its biggest rival. Pepsi won. Now, Pepsi is going nationwide to let more ...

The year-long campaign is designed to galvanize consumers around the world to defy convention and live for now. Pepsi?s 1975 challenge originally took the form of a taste test. At shopping centers and ...

For more than a century, Coca-Cola and Pepsi have waged an iconic and fiercely competitive battle for dominance in the global beverage industry. Known as the “Cola Wars,” this rivalry has influenced ...