Automotive brand loyalty is making a comeback ... “which is a significant shift from the challenges they faced when limited supply often led to brand switching.” In 2024, 11 of the 47 brands ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...