Hopefully you’re also on board, because brands like Miu Miu, Khaite, Brandon Maxwell, and Alaïa have all included the ...

The bright substance blanketing areas of Los Angeles County has long been used to stop wildfires from spreading.

Some of the visuals coming out of Los Angeles County over the past week show a vivid pink substance coating streets, cars and ...

As crews battle devastating wildfires in southern California, vivid images have emerged of air tankers dropping bright red and pink powder on Los Angeles suburbs. The eye-catching substance - fire ...

Pink powder is much more suitable for going over regular powder to do its job — brightening and subtle color-correcting — ...

"The benefit of using an under-eye setting powder is to ensure your concealer stays in place and keeps creasing to a minimum, ...

With wildfires raging in southern California over the last week, images have since surfaced of the pink powder-like substance ... As for its color, the company said it is "a visual aid for pilots ...

It might look like the colored corn starch used in some fun runs, but the powder being dropped by planes is actually fire ...

This vibrant color helps firefighters identify where the retardant has been applied ... making the task of our firefighting teams a tad bit easier. The sight of pink powder raining down from the sky ...