Performers dressed as Pikachu at a 2017 Pokémon event in Japan. CREDIT: Tomohiro Ohsumi/Getty Images Pokémon boss Tsunekazu Ishihara believes the long-running series of games, television shows ...

Pik-a-boo: Pokémon is one of the world's most valuable media franchise The boss of The Pokémon Company believes the series can last for at least another 50 years if it continues to innovate.