The programmatic ecosystem now dominates mobile marketing, but with ever-changing systems and terminology, many publishers are still struggling to make the technology work the best for them and their ...

An estimated 82.5 per cent of US digital display ads were brought programmatically in 2018 – a figure set to rise to 86.2 per cent by 2020. Globally, 55 per cent of digital ads are now traded ...

NEW YORK, March 31, 2025 (GLOBE NEWSWIRE) -- To meet the rising demand for transparency and privacy in media buying, Fiducia, the pioneering programmatic log-level data management platform ...