Trending on Billboard Proper’s clients include Absolute Label Services, Believe, Cherry Red, Concord, Epitaph, FUGA, The Orchard in addition to Warner Music Group-owned ADA and Sony Music Group ...

We spoke with Conor McGregor about launching his Proper No. Twelve Whiskey brand, how he developed the taste, and what's next for his MMA career. Overall, the MMA star hasn’t just been a ...