Example: Patagonia's marketing strategy offers a highly visible example of psychographic segmentation. The maker of outdoor apparel and gear appeals to a certain type of consumer—one who values ...

In today’s age utilizing email marketing remains a proven way ... clicks), and website interactions. Psychographic segmentation goes deeper by considering the psychological characteristics ...

Finally, psychographic segmentation ... Segmenting the cola market by social grades is not as effective as life-orientations. (See Table 9) In another example, we find that foreign refrigerator brands ...

However, Psympl's study suggests that understanding psychological drivers—what the firm refers to as psychographic data—can lead to more nuanced and effective marketing and client engagement ...