The move is part of an ongoing, company-wide restructuring as the legacy retail media brands reckon with consumers shifting away from cable TV.

This step in the reorganization is "part of our strategy to grow by becoming a live social shopping company," it says. To that end, QVC launched a TikTok Shop in August and has seen more than 74,000 ...

The owner of shopping channels QVC and HSN is launching a 24/7 live shopping destination on TikTok. The West Chester, Pennsylvania-headquartered QVC Group said its strategic agreement with TikTok ...

QVC Group is launching the first-ever nonstop live shopping streams on TikTok in the U.S. in a bid to revive its business and broaden its audience. Beginning Wednesday, hosts from QVC's TV ...

QVC and TikTok announced an agreement for continuous, 24/7 live shopping streams. The deal expands QVC's product lineup on TikTok Shop, building on a partnership begun in August 2024. The ...

The 24/7 streams also will feature original QVC and HSN content created specifically for TikTok. “Live shopping on TikTok Shop, which blends entertainment, education and commerce, is redefining how ...