The ultimate goal is to present one University and one brand. Our new identity is strong because it brings all parts of the university together. Is the University going to spend millions of dollars to ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

I came across a post which answered a question I didn’t even know I had – menswear expert and fashion writer Derek Guy shared a thread explaining why designer brands splash their logos all ...