1. Bounded rationality – Although we would like to believe that we are rational beings who are always minimizing cost and ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done ...

LSE is a private company limited by guarantee, registration number 70527.

The illusion contains four cleverly hidden animals, and the first animal you spot can reveal whether you lean towards emotional or rational decision-making. So, which animal do you see first in ...