Even a cursory search on the Internet gets you this sort of information: People buy on emotion and justify with fact. You may resist this statement. You may want to shout, "No! No! No! I am a rational ...

Research highlights how leaders’ brains process competing priorities, blending cognitive control with emotional insight.

An important component of System 1 decision-making is emotion, which guides many decisions. Instead of answering the more difficult question "what do I think about this choice?," we instead tend to ...