Real-time bidding could solve retail media's biggest challenges: fragmentation, measurement, and competition with ad-giant ...

The Real-time Bidding (RTB) Market is witnessing significant growth as advertisers and publishers increasingly adopt ...

Real-time bidding is to digital advertising what high-frequency trading is to Wall Street. Computerized, algorithm-driven trading allows for the quick buying of ad impressions according to pre-set ...

The development of real-time bidding (RTB) technology (also known as 'programmatic advertising') is one of the major recent developments in digital advertising. It allows publishers to sell, and ...

Here's an overview of why RTB or real-time bidding could make the difference in mobile, digital advertising's new frontier: ...

Citations: Waisman, Caio, Harikesh Nair, Carlos Carrion. 2025. Online Causal Inference for Advertising in Real-Time Bidding Auctions. Marketing Science. (1)176-195.

Because mobile is in real time, location-based, on-demand and quickly becoming the primary source of media consumption and content engagement, advertisers need the ability to bid on and serve ads ...

Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...