In China's overheated bubble tea market, Mixue Group stands out for its big success. Often dubbed the “Pinduoduo of milk tea” – drawing parallels to the e-commerce giant known for its cut-to-the-bone ...

The milk tea market ... in 1997, Mixue — whose name translates as “honey snow ice city” (pinyin: Mixue Bingcheng) — with its smiling snowman mascot and bright red signs has rapidly ...