The red wax dip was an attempt to help the brand stand apart from its competitors. As a design prototype, the Samuels dipped the first Maker's Mark bottle in a deep fryer on their kitchen stove.

What's more, the red wax on your Maker's Mark bottle is hand-dipped, just as the very first Maker's Mark bottles were in 1958. That's right. Every Maker's Mark bottle is dipped into melted red wax ...