The energy drink landscape, once dominated by the high-octane, sugary concoctions of Red Bull GmbH and Monster Beverage Corp., is undergoing a dramatic transformation. As consumers increasingly ...
Energy drinks used to be a sleepy category dominated by two players, Red Bull and Monster Beverage. Not much changed in ...
Monster Beverage's revenue growth is slowing, but volume growth and pricing power remain strong. Read why I'm neutral on MNST ...
More recently, Monster’s market share in the growing energy drink category has been pressured by Red Bull and many emerging brands, and total spending has declined with a weaker consumer and ...
CELSIUS zero-sugar energy drinks have just launched in the UK, and they are much better than Monster and Red Bull. I'm not a massive energy drink fan as they usually have no effect on me.
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