No wonder, shopping cart abandonment rates on mobile are higher ... that free returns drove extra online purchases and additional store traffic. Offering easy returns will address the hesitation ...

When the customer is done shopping, they leave the store through the Amazon Dash Cart lane, and their receipt should be in their email before they're finished loading the groceries in their car.

but also with the in-store experience. “Allow people to not only sync their shopping carts, but also, to sync across the physical locations they will be buying from,” Mr. Bozin said.

Grocery executives are seeing the value of investing in retail media to meet the moment of the boom and transform their customers' shopping experiences.