While it might sound like Twix’s new global brand platform, ‘Two is more than one’, is stating the obvious, the chocolate brand takes the concept to a enjoyably surreal conclusion in its new ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

It’s doing away with its Left Twix vs. Right Twix brand identity to embrace all that its bars have to offer-cookie and candy bar, chocolate and caramel, crunchy and chewy. Today, Twix unveiled a ...

Beloved confectionary brand Twix has revealed a brand new visual identity, along with a new $70M campaign designed to focus on unity. Whereas previous marketing has used encouraged customers to ...