Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an ...

Autoplaying ads have become more and more commonplace throughout all the technology we use. Streaming services such as ...

A Roku spokesperson told Ars Technica the pre-roll videos playing for users is no fluke, but an ongoing test by the company ...

This TV wasn’t too smart. Nowadays with so many accessible streaming services, having to sit through a few ads while watching something is normal. Yet, many frustrated Roku OS users were ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

Ars is owned by WIRED's parent company, Condé Nast. Reports of Roku customers seeing video ads automatically play before they ...

So, what kinds of streaming ads will you tolerate? Maybe a 60-second commercial break in the middle of a show? Pause ads? A static ad on the home screen? There’s a range of streaming ...

JP Morgan maintained Buy rating on Roku (ROKU) with price target of $100. Roku is leading streaming platform poised for ...

ROKU is testing a controversial new form of advert on its smart TVs and streaming sticks, which has prompted outrage from consumers. The tech company already has video advertisements on the home ...

Roku is testing auto-playing video ads at startup, frustrating users. The platform also has persistent banner ads that users find annoying.

Roku users have noticed aggressive new ads that automatically play before the TV can be used, which Roku says is a "test." ...

Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Amazon’s Spring Sale is now until March 31, 2025!