This is quite significant for Roku as it has always called the different services "channels". It might be because it plans to add live streamed channels to the homepage at some point, as its own ...

Roku plans to boost ad revenue by placing video ... we learned that Amazon would be running in-video ads on its Prime Video service. And now, Roku is adding video ads to its platform as well.

Roku is looking into ways to capitalise on the moments when gamers pause the action on their consoles, or if a DVD or 4K Ultra HD Blu-ray has been temporarily halted. It could show adverts on its ...