Townsend believes it is easy to sniff out which brands are authentically invested in running and which ones are hopping on the running-wear trend for a quick cash play. “We’re seeing a lot of ...

Direct entries by global brands are also continuing. On Running officially entered Korea for the first time last year and opened its first pop-up store in Seongdong-gu, Seoul, in November.

New Balance Kids is a children's clothing line first launched by E-Land ... Japan was the country where global sports brands applied running community strategies ahead of South Korea. New Balance ...