Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

The number of sales and the length of a product life cycle might be different for different products but all products share a general pattern of growth and decline. This cycle can be shown on a ...

thereby increasing the number of sales. An extension strategy is usually introduced between the maturity and saturation stages of the product life cycle, before a real decline takes place.