Gupta, Sunil. "Reflections on 'Impact of Sales Promotions on When, What, and How Much to Buy'." Journal of Marketing Research (JMR) 30 (November 1993): 522–524.

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

Specialist lender OSB Group has made some key changes within its sales teams to strengthen its support within its bridging ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

3 Things You Must Do When Your Savings Reach $50,000 Here are four financial red flags to be aware of in holiday sales and promotions. Earning passive income doesn't need to be difficult.

F/m Investments ("F/m"), a $16 billion multi-boutique investment firm and innovative provider of exchange-traded funds (ETFs), is pleased to announce the promotion of Kimberly LaVigne to the newly ...

In this new role, Vandel will leverage his extensive industry experience to expand MAXAM’s presence with OEMs and drive ...