This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Sales promotion is used to encourage customers to buy more of a product or to increase sales. There are a wide range of promotions that a business can use to promote its products and services ...

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

The PS Store is currently holding a Critics' Choice promotion discounting tons of great games including a beloved EA shooter.

For more, head over to our Deals hub, where we’re sharing our top picks from the sales across every category. Now that the holiday shopping season has started, we’ll be tracking things from ...

The next holiday where sales crop will be the upcoming Martin Luther King Jr. weekend, but it’s not usually a big weekend for tech discounts, so you could be waiting a while if you’re hoping ...

ITAT Kolkata held that expenditure towards sales promotion expenses allowed as deduction under section 37 (1) of the Income Tax Act since bills along with other evidences related to the same is duly ...

For those with Europe on the mind, Icelandic low-cost carrier Play is holding a flash sale in which one can book a one-way ...

Sales promotion close sales promotionA short-term marketing strategy which aims to increase sales of a particular product or a range of products. is used to encourage customers to buy more of a ...

3 Things You Must Do When Your Savings Reach $50,000 Here are four financial red flags to be aware of in holiday sales and promotions. Earning passive income doesn't need to be difficult.

While Domino’s touts the promotion’s popularity, its return is also a strategic response to declining sales over the past ...