Rest assured, there will be no mistaking your platinum for gray. “Platinum hair color is usually very light and cool toned, ...

There’s blonde, and then there’s bleached blonde ... routine to provide your hair some reparative defense—and keeping things up once you’ve gone platinum. “Bleaching breaks down the ...

Kylie Jenner doesn’t mess around when it comes to a major hair transformation ... bleached platinum, a huge change from her signature dark brown tresses. “What a YEAR ! (went blonde ...