“Interests in Korean foods such as gimbap [seaweed rice rolls] and tteokbokki are rising in the U.S. So is the popularity of Buldak instant noodles,” Samyang Foods said Monday. The noodles ...

Building on the global success of its Buldak series, Korean food manufacturer Samyang Roundsquare CEO Kim Jung-soo announced "wellness" and "health care" as the group’s new strategic direction.

After being recalled because of spice levels, Korea's Samyang's Buldak instant noodles have partially returned to shelves in ...

According to Numerator, Samyang's ability to captivate the Gen Alpha demographic stems from its innovative use of social media platforms like TikTok and its viral campaigns, such as the "Buldak ...