There is no better type of fragrance to wear when we are easing ourselves into autumn than a musk scent. It's cosy and comforting, and it will pick up many compliments from those around you.

The Kitten Musk fragrance gained traction on platforms like Reddit, where users discussed its appeal. Google Trends data revealed a significant surge in interest following the teaser. Searches for ...

Since then, as our lives have continued to become increasingly virtual, musk fragrances have incrementally gained popularity (viral scent Plur Missing Person, a case in point). Here, we dive a ...