Major brands Nestle, Tyson, Shell, and Colgate added to X lawsuit alleging multi-billion-dollar plot to withhold ad revenue
X added seven companies to its lawsuit Saturday, alleging they partook in a World Federation of Advertisers-coordinated (WFA) ...
Musk’s X Adds Nestlé, Colgate, Shell, Other Brands to Ad-Boycott Suit
The social-media platform alleges companies illegally boycotted the platform over Elon Musk’s changes to safety standards.
Elon Musk's X sues Lego, Shell, more companies over advertising 'boycott' from platform
Elon Musk's X is suing more companies, alleging they joined a group of advertisers illegally conspiring to boycott the social ...
Warc2y
Shell: Better marketing for a more desirable employer brand
Shell had to find a way to double the number of new and highly-skilled recruits in the face of strong competition and weak brand equity. It decided to undertake an ambitious programme to develop the ...
Marketing Week5d
X adds more brands to lawsuit over alleged ‘illegal boycott’
Elon Musk’s social media company X has expanded its existing lawsuit accusing advertisers and the World Federation of ...
Campaign7y
Shell aims to change energy brand image through coffee-fuelled bus
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