The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

Managing PPC in this space is super interesting as it requires a shift in thinking away from cookie-cutter ecommerce PPC strategies. It’s not just a case of the product value being above average ...

Bernier's assertions about the dire condition of Canada’s military are alarming. He argues that under both Liberal and Conservative governments, the Armed Forces have been deprived of necessary ...

Lead quality remains a constant challenge, regardless of shifts in the advertising landscape. In 2025, my top PPC strategies for improving lead quality blend time-tested fundamentals with newly ...