苹果的广告营销向来独具特色，尤其擅长诠释科技创造力。手机影像能力多年来都作为苹果发布会的宣传重点，包括照片、视频短片、微电影等形式的“Shot on iPhone”项目也已成为苹果全球影响力的重要组成部分。近几年来，苹果对移动影像的理解愈发贴近于法国摄影家布列松提出的“决定性瞬间”理论，力求提升iPhone的抓拍能力，让广大普通用户也能轻松捕捉自己生活中的“高光时刻”。

Apple has dropped a new “Shot on iPhone” short film, this time showcasing the capabilities of the iPhone 16 Pro. The video, a ...

Phoebe Dynevor would never steal from you, but she could if she wanted to. She’d likely get away with it, too. Directed by ...

Apple has released its latest "Shot on iPhone" film for the Chinese New Year, a romantic tale set in the 1990s, with Shanghai flavors and scenes including painting-like alleyways.

Apple's latest Shot on iPhone film marks the Chinese New Year, with "I Made a Mixtape for You" showing an idyllic form of love from the 1990s. Throughout the year, Apple releases videos as part of ...

Jess Weatherbed writing for The Verge: Behind-the-scenes footage of Apple’s Monday evening Scary Fast eventreveals how it was filmed using an iPhone 15 Pro Max… with the aid of a full suite of ...

Establishing camera superiority is an essential way to drive consideration and preference over rivals. To differentiate iPhone, Apple launched a ShotOniPhone film in 2018, the first local execution in ...

Later this year, anyone with an iPhone 15 Pro or 15 Pro Max will be able to capture Spatial Video. This video form proved seriously impressive in my hands-on time trying it out with the headset.

As it’s been doing over the past few months, the company’s videos have been shot using an iPhone 15 Pro Max – and this time, it hasn’t been any different. This heartwarming ad shows the ...