“The content we have at Showtime is also premium. I don’t think there’s any way, shape, or form for anybody to look at [the launch of HBO Now] other than as a major positive for premium cable.

Netflix launched the streaming boom, but has faced competition from Hulu and Amazon Prime Video, as well as the rebirth of premium cable channels like HBO, Showtime, and Starz as standalone ...

Warners combined HBO Now and HBO Go into a single service, Max. Paramount Plus with Showtime remains a separate tier for now, but over time it's likely that the Showtime branding will go.

The strategy to combine Showtime with Paramount+ is similar to Warner Bros. Discovery's approach with HBO vis-a-vis Max: Following the launch of what had been HBO Max, the company killed off its ...