Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." But do you know what a brand and branding actually is?

For Nike, it's not just the shoe's features that sell the shoe. Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires ...

Sell your biz for max value. As a small business owner, you’ve poured your heart and soul into building a personal brand that resonates with your audience. But have you ever wondered how you can ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

To reignite small business owners' love for trusted wholesaler Campbells and position the brand as the go-to foodservice ...