The “imposter” trucks are misleading and could lead people to believe they are purchasing authentic Mister Softee products, said Frank Reino, Mister Softee’s attorney. “An impostor who ...

Time Out flagged the surprise new opening this week. As to whether Mister Softee will open an NYC-based store, an employee at the flagship said on the phone that hadn’t been determined yet. Mister ...

No need to chase the jingle – Mister Softee is now stationary. The iconic ice cream man has parked in Long Island, putting down roots with its first-ever brick-and-mortar shop earlier this month ...

Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970, and the vehicles have since become a beloved staple and popular tourist attraction. More than 20 people ...