when you purchase the Sony 65-inch X90L 4K LED at Amazon, Best Buy, Crutchfield, and a handful of other retailers, you’ll only wind up paying $850. The full MSRP on this model is $1,150.

We've seen a couple of price drops for the Sony Bravia XR X90L in the last few months, and one of the models has just dropped to its lowest ever price. The 65-inch X90L is $949.99 (was $1,199), a ...

And such is the case today with the awesome Sony 65-inch Bravia X90L 4K LED ... the TV also has terrific HDR support, checking the box on every standard except for HDR10+. Apps, casting, and ...