In a moment of corporate synergy, Paramount Global opened all its Super Bowl broadcasts with SpongeBob’s rendition of “Sweet Victory” (from the fan-favorite episode “Band Geeks”).

Super Bowl LVIII is finally here, and it will be a special one. That's because Paramount+ will be providing a family-friendly broadcast of the NFL championship game for the first time. The popular ...

SpongeBob repeating Harbaugh's famous quote was especially perfect because Harbaugh has previously noted that SpongeBob is one of his "heroes." “Yeah, I love SpongeBob," Harbaugh said last year ...