Spotify’s been having some trouble this year keeping ads away from Premium subscribers. While those incidents were not intentional, a persistent rumor claims that Spotify is bringing ads to Premium.

Spotify wants to make it as easy as possible for advertisers to use its platform so it’s introducing a tool that will not only generate voice overs for audio ads, but write the script as well.

Spotify Premium remains ad-free despite a recent glitch causing some ads for users. Rumors suggest a possible future two-tier model forcing current Premium users to opt-out of ads or pay more.

Now Spotify has posted a response on X: There is a rumor circulating that Spotify is putting ads into premium music listening. This rumor is false. Premium music listening is and will remain ad-free.

On X (formerly Twitter), one user wrote, “I’ve just heard that apparently Spotify is going to put ads into premium. I’ve had Premium for about 10 years and I tell you this, the SECOND I hear ...

Spotify announced Gen AI ads, among other changes to its advertising business, at an event in New York City on Thursday. Notably, the company introduced a new programmatic offering, the Spotify Ad ...