The soft toy industry's most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the ...

Squishmallows, says Skoosherz, a new toy made by Build-A-Bear Workshop is too similar to its own egg-shaped cushion animal characters. Despite the cuddly nature of the subject matter it will be ...

Adults are increasingly buying stuffed animal toys to keep for themselves, making plushies "kind of hot right now" according ...

Pokemon Scarlet and Violet Squishmallows inspired by Fuecoco and Bellibolt are coming soon. These popular stuffed animals sell out quickly, with previous Pokemon Squishmallows being fan-favorites.

If your kids are anything like ours, they probably have tons of Squishmallows for every season. After all, these cute plush ...

And it doesn’t stop there! Smaller retailers like Walgreens and CVS have also dropped new Valentine’s Day Squishmallows, which you can order online and pick up in-store. But since we don’t ...

I was poking through a local store with my niece and her boyfriend a couple weekends ago while they were visiting between ...