Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications. The food and beverage retailer is running ads within the Flixster iPhone app. The ads promote the ...

Starbucks has released its new Starbucks Cup Magic app which is available in Apple?s App Store for free download. Consumers can discover Starbucks holiday characters, which are found on the red cups, ...

Starbucks’ plan to dominate mobile commerce ... “I can’t imagine a scenario where a shopper would say, ‘Cool, I’ll download this app so I can shake to pay,’” said Paula Rosenblum ...

In this case, it is via the method of payment. At the end of the day, it will only benefit the end-consumer to continue using the Starbucks app.” Streamlining performance Mobile payments and ...