"We have to get back to what has always set Starbucks apart, a welcoming coffee house where people gather and where we serve the finest coffee, handcrafted by our skilled baristas," said Niccol ...
This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company," Starbucks said in a statement. A full list of ...
Mark Faithfull is London-based and covers retail and real estate Watch out Starbucks, China is double trouble with a tea brand and a low-cost coffee rival ... the White House and Beijing continue ...
It was his first shareholder meeting since taking over in September and subsequently launching a "Back to Starbucks" strategy aimed at reverting the company back to its coffee house roots to drive ...