NBA star Steph Curry shares how betting on Under Armour in 2013 turned a missed opportunity with Nike into one of the ...

But in 2013, Nike made an uncharacteristic blunder. For some reason, they took for granted Steph Curry and lost him to Under Armour in one of the biggest coups against the shoe giant. Up to that ...

Before Stephen Curry became a global icon, he was just another player in Nike’s star-studded roster. However, a series of missteps by the sportswear giant in their attempts to retain Curry ...

The partnership has since led to the launched of 12 signature shoes at the time of this writing. The post Stephen Curry Doesn’t Regret Choosing Under Armour Over Nike — ‘I Took A Chance And ...

Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight. Nike misjudged Curry's potential, leading him to sign with Under Armour ...

The shoes are made by the Curry Brand, a sportswear line by Stephen Curry ... dismissing criticism from Nike & TWolves Broadcasters ...

Curry had been a Nike athlete since he entered ... and Steph's teammate Kent Bazemore. Steph saw first-hand how UA pampered the undrafted Bazemore with shoes to the point that he had more sneakers ...

Similar to Michael Jordan's setup with Nike when they came up with the ... accessories, and shoes. Steph Curry is the president of his brand and came to terms with Under Armour that the brand ...

Golden State Warriors point guard Stephen ... Curry Brand While these kicks are not getting released to the public, online shoppers can choose from Curry's new and retro hoop shoes in full-family ...

Bay Area sneaker enthusiasts were treated to a special unveiling on Sunday, December 22, as Curry Brand President Stephen Curry and ... Bay represented in these shoes with some city-specific ...

When NBA MVP Steph Curry debuted his new Curry 2 Low "Chef Curry" shoes in June ... with designs that are relatively safe, just as Nike began Michael Jordan's star-powered collaboration with ...

He had the opportunity to face the Warriors in the preseason and talk to him, resulting in Curry gifting him a signed pair of his signature shoes. Now, Curry wants a signed pair of shoes for his ...