From L’Oréal to Laneige, these are the top 18 beauty launches of 2025 that we think are worth adding to your cart — details!

If you click on links we provide, we may receive compensation. Stila Cosmetics Heaven's Dew Gel Lip Oil gave us the best pout Alyssa Brascia is a staff shopping writer for PEOPLE with two years of ...

Yes, every single December without fail, my trusty Stila Glitter & Glow Liquid Eye Shadows make their way out of make-up bag retirement to earn their place as my beauty wingman for the season.