The content of the course is organised into two principal modules: (1) pricing strategy and fundamentals and (2) pricing tactics and implementation. The first module of the course covers the ...
Pricing Strategy is highly appropriate for students who see themselves in careers where ... The goal of the case discussions and exercises is to examine important concepts in different managerial ...
Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.
Common pricing strategies for subscription-based businesses include flat-rate pricing, tiered pricing, usage-based pricing, and value-based pricing. Flat-rate pricing involves charging a fixed fee ...
Changes in consumer behavior and technological advancements are making traditional pricing strategies less effective. Forward-thinking companies are now leveraging new analytical tools, technologies, ...