"I am confident this structure will help to optimize the best-in-class ... at the University of Chicago's Harris School of Public Policy Studies. Why Kellogg: "Strong brands must be strategic, nimble ...

Kellogg’s is on a mission to “reignite” its masterbrand and reassert its leadership of the cereal category. The cereal business has 17 sub-brands in its portfolio, from Coco Pops, to Special K, to its ...

They demonstrate the ability to impose an analytical structure on complex, ambiguous business problems. During his two years at Kellogg, Evan Meagher '09 has written seven different cases for Kellogg ...

THE iconic Kellogg's cockerel has been turned into the UK's ... the fully functional, 11ft-wide structure swivels to indicate wind direction. The temporary installation, which will be up until ...

The revamped packs – which include brands such as Kellogg’s Corn Flakes, Kellogg’s Crunchy Nut and Kellogg’s Coco Pops – feature “bold and striking colours” to make the product stand out on ...